Ee, Mei Chin (2011) The impact of corporate rebranding on organisation's market value : Malaysian perspective / Ee Mei Chin. Masters thesis, University of Malaya.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. |
| Uncontrolled Keywords: | Corporate image--Malaysia; Business names--Malaysia |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Ms Juhaida Abd Rahim |
| Date Deposited: | 25 Apr 2012 11:17 |
| Last Modified: | 20 Sep 2013 13:00 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/3219 |
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